History of advertising

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Today we will talk with you about the formation of the advertising sphere, the process of a long and covering the entire globe.

    Advertising (from the French réclame - "subjecting a Falcon on the Hunt", which has been subjected to the semant influence of the English to reclaim - "attract attention") - the dissemination of information about a product or service in order to draw attention to the product, increase the number of sales and increase the popularity of the product and the company in the market. Advertising includes both oral and written or visual messages about goods and services.

First stage: who is louder?

    Crises of traders in the bazaars. In Russia, they shopify website design  were used since 10-11 centuries and were called “call”. The squished (smay merchants who walked with a box on the neck) urged to buy small taci and sweets.

    Ancient Egypt, Ancient Greece, Ancient Rome: merchants draw advertising posters on papyrus, inscriptions. In ancient Rome, gladiatorial battles and city baths are advertised on wooden plates and wax plates.

    Glashata. These people not only engaged in the announcement of the decrees of the rulers and their praise. They also briefed the residents of the city on various goods and services.
    Merchants, craftsmen and craftsmen used special distinctive labels or artistic images of goods to designat their product. It can also be considered advertising, and the labels themselves can be the forelves of modern logos.

Second stage: flying leaves and luge

Already at the end of the Middle Ages in Europe, people used “bats about flying leaves” to distribute advertising, what we would now call leaflets. They were written manually and used both to distribute the decrees of the rulers and to distribute advertising messages.



In Russia, the analogue of flying leaves were luboats. Lubki was originally painted as entertainment, it was one of the directions of folk art from the 18 century. They were uncomplaining vivid images on various everyday and fabulous topics, and could also contain explanatory images of the inscriptions. And to this day, advertising images complement various phrases (read “slogans”).

The Lubki were quite widespread, so over time, more and more began to be used as advertising leaflets. They were characteristic (and what is characteristic of advertising today): simple lines, elements, succinity, central plot, lacquerity.