The connection between Marketing

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These different parameters, in particular speed and slowness, must be evaluated and articulated within a single strategy in which storytelling must be designed harmoniously. Download Inside's free guide now to discover all the SEO statistics! Some success stories Going back in time you can find many success stories, known to the general public. Nike Devils advert Image containing text, Dance, screen, outdoors Description automatically generated Let's go back to the s with this very famous Nike commercial which was very successful even outside of football fans. Storytelling, in this case, acts on multiple levels, immediately creating a clear distinction between good and bad. The result is a captivating story certainly made with a very high budget in which the product football boots and the brand become visible only at the end. Commercial Bistefani Bistefani Panettone But who am I Santa Claus eh? YouTube The Bistefani commercials dedicated to Christmas have been characterized, for years, by two essential elements, albeit within different plots.

These two elements are represented by the characters and the phrase "Who am I, Santa photo editing servies Claus?" This teaches us that finding the right claim is very important if we want to create more stories in a given period of time. The important thing is to remember the distinction between the company pay off for example "Galbani means trust" or "Locatelli does things right" from the claim of the stories. Famous examples of the latter type are What more do you want from life? Amaro Lucano , bites, Cucciolone , Tu gust is megl che uan Maxicono Motta . The useful tips for developing effective storytelling Storytelling and corporate communication.



We end this article with practical tips for a company that wants to write one or more stories, developing effective storytelling. Storytelling should never begin with the formula once upon a time , but always in medias res Before writing a story we must always be clear about the objective we are aiming for Stories always have a defined place and time You don't always need an enemy, but at least an antagonist Originality is essential Different generations presuppose different languages. It is therefore necessary to find the appropriate styles for the target audience.