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Reduced risks When you outsource marketing to a reputable agency, you ensure that your marketing is taken care of well. The team they assign to you will work hard to ensure that you aren’t wasting the money you’re spending on them on risky endeavors because everything is well-researched. And in the event that they will need to do some experimentation, the results of those experiments are well-documented so they know what’s working and what isn’t. Challenges of outsourcing marketing vs in-house There are a couple of challenges that need to be considered when outsourcing marketing vs going in-house. Communication can potentially be tricky In this case, the marketing team won’t be a desk or a chat away.
They’re completely in a different company, so meetings will definitely need to be scheduled and coordinated. T by assigning an accounts manager to your company whom you can contact whenever you have concerns. Sometimes miscommunication can CY Lists still happen, but that is why it’s incredibly important to be open and to just overcommunicate instead of expecting that both parties already understand the expectations and concerns of the partner. Difference in company values Another challenge that a company can have is looking for an agency that has similar values as they do. You wouldn’t want to end up hiring a company that believes in employing shady tactics or doesn’t believe in transparency.
That’s why when looking for an agency, make sure you check what their current and previous clients have to say about them. Do they take unnecessary risks? Were they difficult to communicate with? Do they see their clients as mere clients, or as partners? It’s important that you and your agency are a good fit for each other so that you can work together smoothly. It can be expensive if you don’t have the budget Again, we go back to budget concerns. As I mentioned earlier, outsourcing marketing can be a bit expensive, but that’s because there is plenty of work that comes with marketing.
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發表於 2024-3-16 13:53:05