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It won t be long however before the two trends converge and we will start broadcasting personal information automatically as we go through our day. As soon as Facebook develops appropriate algorithms to deliver the right social information to the right people and demonstrates their utility to us adoption will soar. While all this is happening Facebook s marketing influence will accelerate dramatically providing a growing revenue stream for the company. When Facebook first started it was no more than a mechanism to attract eyeballs for businesses.

Since then it has evolved into a sophisticated marketing machine that enables marketers to serve targeted messages on the basis of our email address or mobile phone number. But in technology will make possible real time Chinese Overseas America Number Data marketing possible. As we auto broadcast our social data Facebook can respond to them immediately with targeted offers in response to what we need right now. hungry for example Facebook will suggest a set of friends who live nearby and seem available and then advertise a restaurant that we all might like. Or if my nanny suddenly becomes ill and can t pick up my four year old from preschool Facebook will automatically display an advertisement for a substitute nanny who has worked for four close friends and who can step in and pick up my child. Granted this has the heavy feel of the movie Minority Report taken to its ultimate limits and the road to will undoubtedly be bumpy and filled with controversy related to privacy.





Over its first decade Facebook has been no stranger to controversy specifically about privacy controls and it is to the company s credit that its growth has continued despite such concerns. “GRANTED THIS HAS THE HEAVY FEEL OF THE MOVIE MINORITY REPORT TAKEN TO ITS ULTIMATE LIMITS” This time however given the amount of information disclosed Facebook will need to execute as flawlessly as possible. If it gets the privacy component wrong and infuriates its users its survival is not guaranteed.