This method was mainly seen in traditional advertising

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Lastly, ‘securing consultant capabilities’. In the end, if individual consultants do not build their capabilities, they may experience difficulties in progressing the project, so I think it is necessary for consultants to build their capabilities as they work. 03 As a consultant?Q What message do you most want to convey to your clients through the intent marketing project? A I want to convey “Customers ask and we answer.” I think this is the essence of intent marketing. We always listen to the customer's voice first, and then we respond. Q Although you haven't worked on a project with us, is there a simple way for marketers reading this interview to implement intent marketing? I think that teaching writing from an SEO perspective in training that uses search data, such as the Listening Mind Deep Dive session or the writing lecture given by consultant Hyeong-Woo Kwon, would be helpful in carrying out the most basic intent marketing.


Q Lastly, could you define the importance of intent marketing in one sentence ? A “See the Unseen.” I think it Cambodia Phone Number Data can be summarized in this word because intent marketing is marketing that discovers and responds to invisible customer intentions through search data. There can be many different approaches to marketing. Today, I will divide them into three types of marketing and organize my thoughts on them. First: Marketing through my own story It is a marketing method where brands directly tell their story. This is a traditional marketing method used in the past, often chosen when customer data was difficult to obtain. It is characterized by delivering brand messages to the majority through mass media such as magazines and TV advertisements.



It's difficult to maximize the effectiveness of this method without a limitless budget or creativity.  in the past. Large companies used to spend huge budgets to announce the launch of their new products, and unilaterally deliver brand messages to consumers through media such as TV advertisements, magazines, and newspapers. For example, an old Coca-Cola advertisement emphasized the message 'Coca-Cola delivers happiness' through TV. The advantage of this type of marketing is consistency of message and solid brand image. However, the downside is that it is difficult to get customer feedback immediately. Coca Cola Happiness Campaign Second: Marketing that directly communicates with customers This is marketing based on personal information such as customer contact information, email, and SNS.