The high effectiveness of influencer marketing is hardly surising.

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His success is mainly attributed to the fact that he is aised by an unpleasant lady on TV, an actress in an advertisement or a nice spokesman, or almost a friend, a friend from Facebook or Instagram. This is how influencers are perceived, even when this relationship is basically one-sided. B is for budget is not everything The latest SocialPubli report shows that as many as  ​​of marketing specialists consider cooperation with influencers to be effective. It should therefore come as no surise that the importance of influencer marketing is growing year by year. Brands spend more and more on omoting oducts and services by well-known and popular brands, thus increasing brand awareness in SM .


The latest data edicts that total spending on influencer marketing in the US in  will reach . billion. This reesents an annual increase of ., and reesents . of total digital advertising spending in the US. In Poland, budgets are much smaller, but they can still Middle East Mobile Number List surise you. For eample, the Polish brand Stars from the Stars spent PLN . thousand on activities against influenza, only in November . C is for Aunt Jemima Influencer marketing strategies vary greatly. However, more and more brands decide on the so-called brand ambassadors. These are people who establish long-term cooperation with the company. The brand ambassador's task is to omote the brand and its oductsservices for a specific period of time or in a more binding way than one-off campaigns. Brand ambassadors are tasked with not only omoting, but also building stronger relationships with the audience.





By regularly engaging with brand content, values ​​and strategy, ambassadors form a bond with followers, which can lead to greater brand trust and loyalty. Interestingly, the brand ambassador was not invented by influencer marketing. The idea itself is not new, and companies have been using it for decades. Good eamples include Coca Cola , which apoiated the image of Santa Claus, or Davis Milling , employing the charming former slave Nancy Green to become Aunt Jemima, the creator of the famous maple syrup. .