Remember that although content is important in social media,

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Create content that will move your customer - move him, make him curious or make him laugh. Interest him by telling a funny or touching story from the life of the company, present a problem that will be close to him and show its solution.  a well-constructed long text can engage the recipient more than a short one. In fact, the content should simply be of optimal length - it cannot contain long words or unnecessary phrases. If you seem interesting to your recipient, they will follow you and remember you when deciding to purchase a given service or product. Tell a story.



Create a story you want to read. No one will be interested in another story about DB to Data your company's success. Content that is valuable to your customer will be a story about a product that will solve their problem. This doesn't mean you can't mention your company. However, she should take on the role of a narrator who talks interestingly about an issue without being the center of the story. Also make sure not to fall into the so-called knowledge trap. Just because you are an expert in your field doesn't mean others are.






Therefore, use language that is understandable to everyone and think realistically about what may interest your target group - just because a given issue is interesting to you does not mean that it will be interesting to your potential customers. Storytelling is a form of communication that humans have used for thousands of years. Why not use it in your company's marketing strategy? Storytelling has the potential to have a real impact on the target group. Create your story that will interest your audience! This topic may also interest you.