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Rigidly . For example, if I commit to sending a biweekly newsletter, I must stipulate a day for this and send it without fail. If two per month is too much for my business, I can only send one per month, this is not a bad thing. The important thing is that the user gets used to receiving our newsletters periodically and with habit creates an expectation. Exclusive content for subscribers Something extremely important for this strategy is that the visitor to our blog or website authorized us to receive our content by email. Therefore, the interest came from him. It is also key to make it clear in each newsletter that this permission that the subscriber gave us can




be invalidated at any time. Valuable information  receiving our content for Ivory Coast WhatsApp Number List a long time, it is important that we send them valuable information. Here again segmentation comes in, it is very important so that the subscriber receives content relevant to them and the relationship with our brand is strengthened. Scannability Previously we mentioned that it is important that the content sent is dynamic and this is where scannability comes in . Creating a newsletter that is easy to read and that at a quick glance conveys the message we want to spread is essential to maintain subscriber interest.





Using images, different font sizes, bold, italics, different colors and short paragraphs can make it easier to convey the message. Clarity and objectivity Just as we make it easier for the recipient to read aesthetically, we must also do the same with written content. Being clear and objective is essential to capture and maintain the subscriber's attention. Another important aspect is the excess of details, many visual details can distract from what is really important and overload the visual aspect of the newsletter. Feedback As we mentioned previously, in the footer