Each piece of long-form content.

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If you let it be a one-and-done, you’re overlooking opportunities to give yourself a break. This step-by-step plan shows you how to get some easy (or at least easier) wins by turning that big piece into adjacent content over time. Notable excerpt I use the term “content mapping” to talk about mapping content to other content. Content mapping is a logical derivative of the phenomenon of mind mapping — drawing a diagram to visually organize information, frequently around a single concept represented as a circle in the center of the map.

An experienced content mapper can easily chop the topic into separate thoughts or ideas. But less-experienced content mappers should brainstorm, using the map as a physical manifestation. I like to draw a tree and jot down all the different categories, subjects, and  Austria WhatsApp Number content types that come to mind as branches. Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI. Key Trends in Content Marketing  Predictions Cover image by Joseph Kalinowski/Content Marketing Institute The theme of this TEDx event is ‘Power is Illusion’ and my talk is going to come from the angle of marketing, my profession, and asks the question – Marketing: is it power by illusion? When I first began preparing my talk, one of the first images that came to mind under the topic of ‘Power is Illusion” is the idea of a ‘paper tiger’.





The paper tiger is a Chinese concept made famous by Chairman Mao Tse-tung when he was talking about the imperialism of the United States. Of course the meaning of a ‘paper tiger’ is something which might look fierce on the outside, but actually has no substance whatsoever. Something that looks good, that creates the illusion of power, but actually has no power at all. Nevertheless, a paper tiger can be effective precisely because it seems to have more power, more influence, more substance, than it really does. And along the same lines, certain English phrases come to mind. We might say of somebody that they are ‘all bluff and bluster.’ We might say that ‘her bark is worse than her bite.’ We might talk about somebody by saying that ‘he’s all mouth and no .