This helps you understand what your customers

shohidshanto876

2: Brainstorm topic categories Once you know the goals of your content, create a list of topic categories you want to cover. Some companies do this based on audience, others do it based on product vertical. For audience personas, you might have topic categories narrowed down: Age Groups: Millennials, Baby Boomers and Seniors Positions: Executives, Managers and Vice Presidents Buyer Behavior: Laggards, Early Adopters and Savvy Users For business products, you might have topic categories narrowed down to: Product vertical: cat toys, dog toys, etc.


Budget: Small BIZ Solutions, Medium Solutions, Enterprise Step 3: Ask stakeholders about their common pain points A great way to start the brainstorming process is to get as many clients, clients, and America Cell Phone Number List internal stakeholders together in a room and ask them about their work and some common pain points. Admittedly, I stole this idea from Hollie Farrahi, but it's too good not to share. really care about and then figure out how your business can solve those problems and provide them with specific value.




Using information from the Step 1 content calendar and then from a large company-wide chat session, I like to invite everyone who creates content into a room to come up with some options. It’s a good content marketing strategy that involves multiple elements , and it’s beneficial to have many creative people with different backgrounds come together to come up with interesting ideas that speak to your brand and audience. Step 4: Create a list of ideal headlines Start brainstorming headlines that fall within these categories, reflect the opinions of your stakeholders and align with your brand’s identity.