You can define a persona based on your own perception (if you're just launching a product or service) or based on analytics about your customers. When you work on identifying a person you discover their needs interests and therefore know where to find them and how to talk to them. It will be easier to put -year-old Agnes a make-up artist and young mother with an interest in sports at the center of your strategy than someone completely unspeakable.
Creating a persona takes a lot of time and attention because it represents a whole group of potential customers who will only become customers when their needs are met. Why define a marketing persona? When creating marketing mobile app designs service content it is better to immediately think about who the audience should be.
This procedure increases the chances of reaching these people. It may seem quite trivial but there is still no shortage of marketing campaigns on the market that hit like a bullet in a rectangle - despite the original idea and good execution they are of no interest to anyone. Why This is due to the fact that their creators did not ask in advance what the most important needs of their marketing are now.
發表於 2023-10-12 16:31:12
