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If we have chosen this alternative, we have to think about what phrase our target audience will put on Google. This is probably the most used option. An example would be 'master of online marketing'. On the other hand, search by category . That is, we enter the category for which we are wanting to find keywords, for example 'Masters and Postgraduates'.
Finally, from a website . It involves entering the url of a Phone Number List specific website, such as that of our most direct competition, which will help us know what words it is positioning for and determine if we are interested in 'fighting' for them. In this way, if our company is a digital business school, we could search for other schools and enter their url in this space. 2.
We collect data on keyword search volume and trends In this step, what we will do is find, from the keywords that we have defined as relevant in the previous step, the data that will be useful to us. us are bids, average searches, competition, etc. It is interesting that we personalize the search with filters, segmentations and periods. 3. We combine keyword lists Google's own Keyword Planner allows you to perform this function, although there are many other tools that will also be useful for this task.
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