Short tail they are short consisting of a maximum of words. This type of keywords in most cases have a significantly high search volume which means that the level of competitiveness on these short and common informational structures is high. Examples of short keywords women's clothing or women's shoes . Long tail are the long keywords consisting of more than words. Focusing the SEO strategy on this type of words can lead to improving the return on investment for website optimization.
Examples of long keywords how much does promotion on Instagram cost or what is Social Media or long that show a significant spike in a welldefined period of the year. These are evident when there are major events or viral news about certain Job Function Email List subjects or people. In the case of these words the increase in search volume and sent traffic only happens in certain periods then everything returns to normal. Example of shortterm fresh keyword Halloween.
Longterm Evergreen these are words on the basis of which articles and complex guides with an evergreen character can be created which do not lose their relevance over time. This type of keywords remain relevant and maintain their consistency in the long term for the target audience. Examples of evergreen keywords how to lose weight how to fry an egg how to do SEO Product defining are keywords that veryWe are referring in this case to the words used in the searches that a person makes for a certain product service or data regardless.