The late s were the first period of environmental marketing.

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Green Marketing There was some discussion of green marketing in the s, but it wasn't until the late s that the idea of ​​green marketing began to take off in Europe. It was in the early s when it was discovered that some manufactured goods were harmful to the natural environment. Which if talking about the history of Green Market Can be divided into time periods. Early period: When the concept of “Green marketing” for the first time, which in the early days was popularly called “Eco-marketing” All marketing activities seek to find solutions to environmental problems. Marketers are starting to indulge in various forms of green marketing.


To meet the needs of consumers It is thought that people will buy enviro BSB Directory nmentally friendly products, which will enhance the organization's goodwill image and help attract more market share. Nothing happened as expected. An important reason why green marketing did not flourish in the early days was green washing (Green Washing), which means that businesses Show consumers that they are environmentally friendly. But the truth is that they do nothing. Companies just add environmental claims to existing products to increase sales. Phase Two : Green marketing enters the second phase. It is an era that is popularly called “Green Marketing” with a focus on clean technology.





It involves designing new products that are not harmful to the natural environment, and forms of green marketing are becoming more evident in this era. Third phase: At the beginning of the mid-s, people became more aware of protecting and conserving the natural environment. People are becoming more aware of environmental issues. This strategy in this era is called “Sustainable Green Marketing” As more consumers demand products and services that do not harm the natural environment, organizations must change their sales behavior. In the present era Green marketing is the process used by businesses to promote environmentally friendly products or services, such as sustainable packaging design.