And performance against key sustainability

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clothing brand could collaborate with the Circular FashionProgram run by the Ellen MacArthur Foundation to develop new measurablesustainability initiatives. Another option in the textile and clothing sectoris to improve the sustainability of materials, as 81% of shoppers say they wantto buy from sustainable brands. Highlighting this action in the eyes ofconsumers is essential. Once the company can demonstrate the transparency ofits supply chain, accreditations,

KPIs, it should begin to include them in its communications.Businesses should consider Chinese Malaysia Phone Number List  integrating sustainability messaging at every stageof the customer journey. For example, it could be as simple as including a lineabout logistics sustainability in a delivery confirmation email. It may alsoinvolve providing consumers with information to enable them to choose the mostenvironmentally friendly combination of products and services to meet theirneeds.

The key is to ensure complete consistency in how the organizationcommunicates its enduring message across all touchpoints. This requires havinga state-of-the-art customer relationship management (CRM) system, knowledgebase and agent support system that is integrated and capable of getting theright