Questions you should ask yourself

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Challenge In order for stories to be shared via dark social, it is most important that the stories are – surprise – good. It is also worth keeping an eye on how the various dark social channels are used, the respective target groups and the advantages for industries.  Can my story be easily shared on dark social? Does my storytelling offer visual features, such as short videos or images, that are easy to share on dark social? Example Dark social is shrouded in storytelling darkness, so there is no successful example here, just a recommended dark social basics article . Conclusion: shed light on dark social Dark social as a communication channel and an important platform for sharing content and thus stories should no longer be ignored by 2018 at the latest.


However, the extent to which it offers potential for the implementation of storytelling Special Data content, with the exception of email marketing, is questionable. 8. Audio: Voice enablement and podcasts “Hello Google, Siri and Alexa” – voice recognition is not only changing Google searches, but can also become a new bastion of storytelling. You should therefore not underestimate audio storytelling, which has been booming in podcast format for some time. Advantage Close, closer, closest to your audience - that's what audio does. Orson Wells already knew this when he unleashed his “ War of the Worlds ” on unsuspecting radio listeners in 1938.




Whether via headphones or voice interaction with Alexa and Co.: audio is direct and personal. Challenge The classic podcasts are joined by a new storytelling audio challenge: Voice Enablement – ​​how does Google Home and Co. provide answers to questions and what does that do to my storytelling that I have written to read? The implementation of storytelling with a focus on speech recognition raises more questions than it answers. How do people search with voice enablement and how can I answer questions with stories? The same applies to audio storytelling via podcasts and the like: Audio works differently than videos or written stories. Example Gimlet Media has become one of the most well-known podcast media companies since its founding in 2014.