They clearly do business in Boston.

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I'm in the right place." Optimizing title tags for multiple keywords This strategy is an old one, but it's also effective for local businesses. Optimize the title tag of the home page. Include 2-3 keywords. For example, the business home page below is optimized for the keywords "San Diego Kitchen Remodeling" and "Bathroom Remodeling San Diego." It also ranked in the top 5 for both keywords. This is effective because many local businesses have very few internal links. When I analyze the link profiles of many of the local businesses I've pitched, I find that over 90% of the links point to the homepage. In other words, you should squeeze out the link effects from the top page. And optimizing for nearby keywords is one of the most effective measures. Optimize your meta description for local searchers It is clear that creating descriptions contributes to improving CTR for natural search . However, I often see examples of keyword stuffing like the one below. I even feel uncomfortable.

Instead of a description like this, we strongly recommend that you use the following content. To create a compelling description, refer to Google Ad copy. In fact, it's this copy that's generating clicks (otherwise people would stop using it). Therefore, referring to such copy text will help you create attractive Belgium Phone Number Data descriptions. For example, if you search for "hotel new york," two out of three ads use the words "save" and "price guarantee." This is a keyword you should definitely use in your page description. >>Return to table of contents Do local SEO for your business A big thank you to Backlinko readers Joshua Ballard and Andrew Holland for helping us create this guide. Now, it's your turn.




Which of the techniques introduced in this guide would you most like to try? Is it keyword research using suggestions? Is it local description optimization? In any case, I would appreciate it if you could leave a comment below. (Please share your thoughts on SNS etc.) This article is a translated version of " Local SEO: The Definitive Guide " published on BACKLINKO . The basic concept of ``delivering useful information to users'' is the same as SEO, but the content of the measures is unique. In particular, Google My Business is a very important measure, so I realized once again that I should never cut corners. Local SEO is also a rapidly changing field, but this was a very useful article that brought together disparate pieces of knowledge in one place. Information on email magazine subscription SEO Japan plans to send out an e-mail newsletter focusing on SEO and CRO (Conversion Rate Optimization) once every two weeks on Thursdays.