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Commitment to healthier lifestylesSince the 90s, the creators of web pages and online content began to see the need to optimize websites, in order for search engines to position them properly within their list of results. This meant the step towards concern for what is known as SEO (Search Engine Optimization). Currently, the content strategy of a company or brand is still based on the work of its SEO positioning based on the identification of optimal keywords.
In this way, the web pages adapt to the searches carried out by our possible potential clients or users. What are keywords When talking about keywords or keywords, reference is being made to all those terms or phrases that can moible number data be considered a search pattern by Internet users. That is, any concept that is typed into a search engine, in order to obtain results related to said concept. The identification of these keywords will serve to establish.

The definition of a text according to its relevance. Example: a person is looking to buy a car, but is not clear between two brands to choose from, Ford or Seat; one of the possible searches for him in Google or in any other search engine can be "characteristics and benefits of Seat cars". In that sentence are the keywords on which any content that the Seat brand publishes on its website or blog must be based. With this example you can see the importance.
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