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Clicks impressions (example: acquiring 3 customers from a campaign in which the number of clicks was 100, the conversion rate is 3%). In addition to pure research, it is worth looking at the results in practice. In an experiment that took place in 2009, Amazon showed that every 0.1 second delay in the operation of their website resulted in a 1% drop in sales . This means that every 1 second of delay costs Amazon "only" 10% of revenue! What Amazon reported was confirmation of another experiment performed by Google 3 years earlier.The then vice-president of Google – Marissa Mayer – asked Internet users how many search results they would like to see on one page, 10 or 30? A large proportion of respondents voted for the second option and thus the number of search results was philippines photo editor increased from 10 to 30 rows for some search sections. During the experiment, an activity loss of 20% was recorded! After testing load differences, Google found that their pages loaded only 0.5 seconds (!) slower. page loading time and conversions If half a second means so much on the Internet.
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Think about the additional profits you could see by speeding up your website by 2 or 3 seconds - especially if it currently needs more than 5 seconds to fully load. You could say that "time is precious" takes on a new meaning here. But wait, wait… these experiments took place many years ago. Has anything changed after a few years? Few. Both in the mentioned and recent studies, there is a significant correlation between website speed and online traffic/sales. According to 'more recent' research by Walmart, every second of improvement.
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