Sales teams need to note that each type of content
Unlike in the past, online audiences rarely contact sales teams for advice. High-quality content for startups means providing information that will give potential customers all the information they need online. A report by PR Newswire shows 76% of customers search for a company’s online presence before they visit its physical store. The report says 61% of the customers say they spend a quarter of their search time on mobile devices.The content should be mobile optimized to help capture audiences that search from mobile phones. To Email List create high-quality content, a startup must: Write to its audiences but not to itself Build trust with online audiences through valuable content Create content that is engaging and readable Consider the customer’s search intent and goals Create evergreen content 2. Diversify Content and Customize It Potential customers online use a variety of content to search for information.
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Startups that leverage a wide variety of content attract more leads into their sales funnel. is different and brings different results. The purpose of lead generation content is to create value for readers and solve their needs. It should create the impression that the products offered will improve their lives by adding value to them. There are many different types of content that drive valuable leads to startups. Videos: 86% of marketers use videos (Wyzowl, 2021). 83% of marketers say videos help them increase lead generation (OptinMonster, 2023). eBooks: 52% of B2B companies use
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